This privacy policy applies between you, the User of this Website and Ever After Clothing, the owner and provider of this Website. Ever After Clothing takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: Terms & Conditions


Please read this privacy policy carefully.

Definitions and interpretation

  1. In this privacy policy, the following definitions are used:
Data collectively all information that you submit to Ever After Clothing via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Data Protection Laws any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;
GDPR the General Data Protection Regulation (EU) 2016/679;
Ever After Clothing, or us Ever After Clothing, a company incorporated in England and Wales with registered number 11719269 whose registered office is at 24/26 Lumina Way, Enfield, EN1 1FS;
User or you any third party that accesses the Website and is not either (i) employed by Ever After Clothing and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Ever After Clothing and accessing the Website in connection with the provision of such services; and
Website the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
  1. In this privacy policy, unless the context requires a different interpretation:
    • the singular includes the plural and vice versa;
    • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
    • a reference to a person includes firms, companies, government entities, trusts and partnerships;
    • “including” is understood to mean “including without limitation”;
    • reference to any statutory provision includes any modification or amendment of it;
    • the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

  1. This privacy policy applies only to the actions of Ever After Clothing and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
  2. For purposes of the applicable Data Protection Laws, Ever After Clothing is the “data controller”. This means that Ever After Clothing determines the purposes for which, and the manner in which, your Data is processed.

Data collected

  1. We may collect the following Data, which includes personal Data, from you:
    • name;
    • date of birth;
    • gender;
    • contact Information such as email addresses and telephone numbers;
    • in each case, in accordance with this privacy policy.

How we collect Data

  1. We collect Data in the following ways:
    • data is given to us by you; and
    • data is collected automatically.

Data that is given to us by you

  1. Ever After Clothing will collect your Data in a number of ways, for example:
    • when you contact us through the Website, by telephone, post, e-mail or through any other means;
    • when you register with us and set up an account to receive our products/services;
    • when you enter a competition or promotion through a social media channel;
    • when you make payments to us, through this Website or otherwise;
    • when you elect to receive marketing communications from us;
    • when you use our services;

in each case, in accordance with this privacy policy.

Data that is collected automatically

  1. To the extent that you access the Website, we will collect your Data automatically, for example:
    • we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

Our use of Data

  1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
    • internal record keeping;
    • transmission by email of marketing materials that may be of interest to you;

in each case, in accordance with this privacy policy.

  1. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).
  2. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:
    • soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.
    • for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
    • if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.
  3. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Keeping Data secure

  1. We will use technical and organisational measures to safeguard your Data, for example:
    • access to your account is controlled by a password and a user name that is unique to you.
    • we store your Data on secure servers.
  2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address:
  3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Data retention

  1. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.
  2. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

  1. You have the following rights in relation to your Data:
    • Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
    • Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
    • Right to erase – the right to request that we delete or remove your Data from our systems.
    • Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.
    • Right to data portability – the right to request that we move, copy or transfer your Data.
    • Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.
  2. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address:
  3. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at
  4. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

  1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

  1. Ever After Clothing may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Ever After Clothing. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
  2. We may also disclose Data to a prospective purchaser of our business or any part of it.
  3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.


  1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
  2. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
  3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
  4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

  1. Ever After Clothing reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.You may contact Ever After Clothing by email at


  1. This privacy policy was created using a document from Rocket Lawyer (

12 June 2019


What is a cookie?

A cookie is a small file made up of letters and numbers that is downloaded onto a device when a person visits a website. These cookies are used to improve your experience, for example we will use the information to:

Measure how many people use our website to keep it running quickly and efficiently
Analyse how people use the site so we can make sure we provide the best possible service for our customers


Cookies cannot be used to:

Extract information from your device

Types of cookies

There are a number of different types of cookies; session cookies, persistent cookies, first party cookies and third party cookies.

Session cookies: These cookies link your actions on a website to our data system and are used for a number of reasons such as remembering what you’ve put into your shopping basket while browsing the site. The session cookies expire as soon as the browser is closed so no information is stored permanently.
Persistent cookies: These cookies remember your preferences or actions across a website and help us to provide you with information that is relevant to you in the future. The information collected can be used to track actions across multiple browser sessions and may be used to make advertising more relevant to you.
First party cookies: These cookies are set and handled directly by Ever After, they cannot be accessed or read by any other website.
Third party cookies: These are cookies that we have given a separate website permission to use on Ever After, these allow the separate website to record certain actions you take on Ever After.

We further differentiate cookies by whether they are essential, required or optional.


Essential cookies are required for the site to function. These cannot be disabled, as they would seriously compromise the site’s performance. For example, a session cookie that keeps a note of whether you are logged in is essential.


Required cookies are different from essential cookies because the site would still function if they were removed. We class our analytics cookies as required because they allow us to use anonymous traffic data to improve how the site functions.

Optional cookies:

These cookies are used to enable functions that are not essential, and not required. For example, cookies used to track “likes” and tweets are considered optional. You can choose not to accept optional cookies by clicking the “Do not accept cookies” button in the Optional Cookies Preferences below.


What cookies does Ever After use?


Ever After uses a cookie that is set when you click “I understand” for our cookie policy widget to ensure you no longer see this on the site.
The name of this Functional cookie is:


Ever After uses a cookie that is automatically set by our server to assign you a unique visitor ID, this collects no personal information and provides all other session based functionality on the site.
The name of this Functional cookie is:


This cookie is essential.

Ever After uses a cookie that is set when you add something to your wishlists, it retains information about what product did you add and helps remembering the products each time you logg onto the website.


WordPress is the CMS used for the Ever After website, also Woocommerce is the plugin used to sell products on the website, these two create a series of cookies necessary for the website to function. These cookies do not track personal information or store anything specific to the visitor of the website.


Stripe is used to make credit card payments. Stripe uses a cookie to remember who you are and to enable Profoto to process payments without storing any credit card information on its own servers.


Third Party

All third party cookies used by the website can be opted out by a website user. This is done on the initial cookie notice, which will disable the following cookies:


By rejecting the use of third party cookies, Live Chat and additional tracking/split testing features will be disabled. To re-enable these features after rejecting third party cookies, clearing all saved cookies and allowing the use of third party cookies will enable the disabled services.



Analytical cookies are used to measure site performance such as number of visitors, number of purchases and number of errors.
Specifically we use these to:

Gather anonymous statistics on how our website is used
Help us to identify any errors that may occur

We do not use these to:

Advertise products or services to you

The names of these analytical cookies are:

_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
AMP_TOKEN 30 seconds to 1 year Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_ 90 days Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.


How to control cookies

Altering your cookie settings is a relatively simple task however, the process does differ between browsers. Here’s how to access your cookie settings in the most popular browsers.

Google Chrome:
Click on the Tools menu and select Options.
Click the Under the Bonnet tab and look for the Privacy section.
Choose the Cookie settings tab.
From here you can change your settings as you see fit.
Internet Explorer 11 & Microsoft Edge:
Choose Tools and then Internet Options.
Click the Privacy tab.
From here you can change your settings as you see fit.
(For specialised cookie settings, click on Advanced, click the Override cookies handling button and change your settings)
Mozilla Firefox:
Click on Tools and then Options.
Select Privacy.
Select Cookies.
From here you can change your settings as you see fit.
Go to Tools in main menu.
Go to Preferences at the bottom of the File menu (or press Alt+P to access them directly).
Click Privacy.
From here you can change your settings as you see fit.
Choose Preferences from the Safari menu.
Select the Security icon.
Cookie settings will appear in the window.
From here you can change your settings as you see fit.


How to delete cookies

Deleting your cookie settings is also relatively easy but the process does differ between browsers. Here’s how to delete cookies in the most popular browsers.

Google Chrome:
Click on the Tools menu and select Options.
Click the Under the Bonnet tab and look for the Privacy section.
Click Clear browsing data.
Select Delete cookies and other site data to delete all cookies from the list.
Select Clear browsing history to delete traces of which websites you’ve visited.
Select Clear download history to delete records of which files and programs you’ve downloaded.
Select Empty the cache to delete cached websites.
Internet Explorer 11 & Microsoft Edge:
Choose Tools.
Click Delete browsing history.
Tick the Cookies box and click Delete.
Internet Explorer 9:
Choose Tools and then Safety.
Click Delete browsing history.
Tick the Cookies box and click Delete.
Internet Explorer 8:
Choose Safety on the command bar.
Click Delete browsing history.
Tick the Cookies box and click Delete.
Mozilla Firefox:
Click on Tools and then Options.
Select Privacy.
Select Show Cookies.
To remove a single cookie highlight it and click Remove cookies.
To remove all cookies click Remove all cookies.
Go to Tools in main menu.
Click Delete private data.
Choose Preferences from the Safari menu.
Select the Security icon.
Click Show cookies.
Select the cookies that you want to delete.
Click Delete.